» LIS 768 Brand Monitoring Post Revolution 2.0

LIS 768 Brand Monitoring Post

22 11 2009

Skokie Public Library via Twitter:

My for Brand Monitoring assignment, I chose to follow the Skokie Public Library in order to understand how libraries can interact with the community through twitter conversations and what the community thinks of them.

I think it’s pretty incredible that twitter has become a network for folks to converse about anything and everything and libraries seem to be following these conversions and responding to them or retweeting them.

It’s really interesting to see just how involved the library is on a social networking tool like twitter. They are utilizing in in a fashion to get folks into the library and using services. They are proving that they are more than just bookshelves. The library can provide quick reference via twitter. It is also a great way to address issues and complaints, ones that possibly the patron didn’t really want to directly mention to the library.