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November 11, 2008

CPL advertising

Filed under: Uncategorized — Site Admin @ 9:32 am



CPL advertising

Originally uploaded by msmaven

This ad is outside my building, which is in the heart of the Chicago Loop. Although its flatness and lack of user interaction scream 1.0 as opposed to 2, I was still intrigued by it. And, of course, incredibly excited to see library advertising of any kind.

The ad is short, eye catching–it is hard NOT to look at a giant red “a”–and humorous. Nice work CPL.

I can’t help but wonder, though, does it attract patrons, and is it financially worth the ad space?



2 Comments »

  1. Nice find. Quite simple and cute. I like it :) Do you think they made ones for other letters or just stuck with A?

      Stephanie — November 12, 2008 @ 3:19 pm

  2. So far I’ve only seen A. I’ve located the ad in about 4 places in the Loop.

      msmaven — November 13, 2008 @ 10:11 am

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