Contextual: Small is the New Big
The short of it: bigger isn’t better.
Seth Godin, a highly acclaimed marketing writer and speaker has complied eight years of his blog posts and columns into this handy to-go guide, Small is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas. Organized alphabetically, the entries are short, reading like a blog, and discuss topics for every-day marketers seeking a way to better relate to their clients. Although the book could certainly be used by Fortune 500 companies, its point is to emphasize the value in small business, personal relationships, and the ability to try something new.
The library, especially the 2.0 library, also follows these same ideals. Our business is making a place for people to access information, communicate with each other and discover something new. Godin’s articles provide a way of taking something old out of context and reconfiguring it—making it new and excited for prospective clients as well as those personally involved in the change. We see this in the 2.0 model, which challenges us to confront change head-on and include our users in the process. Godin’s humor and thoughts inspire readers with bite-size ideas that could reinvent the way an organization accomplishes their goals: or better yet, reinvent the goals of an organization. Its about starting small—and making something big happen.
Good choice for this report. Godin’s take on business does translate well to our context. “Reinventing the goals of the organization” is a great way to frame these changes.
Michael — November 1, 2008 @ 10:29 am