Purpose:
Whoville Public Library (WPL) wants to use the emerging social media technologies as a way to create a familiarity with our patrons. WPL defines social media as online platforms that are created for sharing information and opinions via written, spoken, or video forms. These include popular social networking sites such as LinkedIn, Twitter, Facebook, MySpace, virtual worlds like Second Life, blogs, wikis, and other technologies in which information is being made public.
Policy:
We encourage and respect our employees’ use of social media, and feel that our employees’ relating to the public through online means is in keeping with our mission to promote an environment of assisting our patrons through technology. When associated with the library’s name, there are a few guidelines to adhere to in order to best promote our position in the public eye.
Be responsible. When using social technologies, being responsible is really the golden rule. Remember that you are promoting yourself and the library. How do you want to be perceived? How do you want your place of business perceived? The rule of thumb: if you are unsure, then do not publish. If you have any questions regarding what is appropriate, your manager or the Human Resources (HR) department are always available for advice.
Use common sense. Opinions are an important aspect of who we are. But when expressing those opinions online, you must keep in mind that you are a public face of the library. As such, please refrain from making the following types of comments:
- Racist, bigoted, and/or prejudiced against any groups
- Libelous and/or threatening
- Violating copyright laws and/or plagiarized from an original material
- “Trolling” comments, aka incendiary comments on a forum stated to incite argument as opposed to discussion
- Spam
- Sexual or offensive in nature
Be creative! The library loves to see our employees using technology in new and exciting ways. If you have a particular flair (making movies, witty blog posts), please let us know and we could feature you on the library’s social media!
Remember that there is really no privacy. When using Internet technologies, there are no amount of privacy settings that can make what you write 100% private. When expressing yourself online, please keep the following in mind:
- Write opinions online that you would say to your manager. It is always the opinions you state in frustration or anger that come back to haunt you. Please remember that if you would not say what you are writing to someone in management, you should not post that information online.
- Respect our library and employees, as well as other libraries and employees. The library will not tolerate unprofessional behavior towards employees of our libraries and other libraries. We are a professional community, and if you would not say what you are writing to the person’s face, you should not post this information online.
- Remember: you signed a Non-Disclosure Agreement (NDA) upon hire. Any confidential information should not be posted online. If you have any questions as to what is considered confidential, please ask any manager or a member of HR.
Adhere to the idea of community. Social media is an excellent way to create connections and develop new ideas. Remember that you want to contribute as well as receive information. Have fun and be an active member of the thriving online librarian community!
Treat others as you would like to be treated. This is the golden rule of online social media. If you are positive, positivity will come back to you. If you are negative, negativity will follow. The online forum is not the place to air grievances, but it is the place to praise.
If your social media site is directly connected with the library, please understand that there will be unspecified date/time monitoring of the site. Should the library see the information as violating any of the guidelines above, we retain the right to request removal. Please note: the library is not responsible for information posted online by its employees. By signing this policy, you free the library from any liability from posted content. As always, if you have any questions regarding this policy, or defining any element of this policy, please refer to your manager or a member of HR.
Why do it this way? Or, what was I thinking??
When I was reviewing the websites showing social media policies, there was a blend between those who were all about telling you what you can’t do, and those telling you what you can do. I tried to make my social media policy a fair mix between both. I don’t believe that you can only say can… I mean, you have to tell your employees under no circumstances should they write about confidential information. But you can’t just tell people what they can’t do on the Internet. The Internet is all about what you CAN do! Social media is a huge tool for companies and libraries alike, and fostering creativity and promotion are important to survival. So I tried to lay the ground work (by gently reminding the employees that they signed an NDA and that being courteous is always appreciated) and then promote creativity. I wanted to leave it a little open for flexibility, but make my stance on how social media should be utilized clear.
Sources of inspiration:
http://www.hightechdad.com/2009/05/11/crafting-your-companys-social-media-policy/
http://www.intel.com/sites/sitewide/en_US/social-media.htm
http://www.biblioottawalibrary.ca/files/OPL%20social%20media%20policy.pdf
http://www.shiftcomm.com/downloads/socialmediaguidelines.pdf
Recent Comments