Post #10: Course Wrap-Up

I began the GSLIS program with the idea that I was not going to be a “traditional librarian type.” Though the idea, of working to help others interested in knowledge, appealed to me, I felt that the typical library environment as I’d known it had gotten a little stale and needed some changes. I also had an idea that libraries needed to adjust to serve the needs of increasingly media-diverse communities. L2 naturally appealed to me when I first read about it in a Casey article for 701. For open assignments, I chose to read articles on L2 and wrote my management paper on innovation, citing several L2 articles.

I was set on taking this class after reading about it in the Course Descriptions manual, and took LIS753 mainly because it was a prerequisite (that’s not to say I didn’t enjoy LIS753; that class was terrific, too). My attitude on the first day of LIS768 was “Finally, here we go!” It felt as if the pace of my LIS education picked up, seeing on the slides all the different ways that L2 can manifest itself. Pursuing answers to the question “What can we do to better reach new patrons while improving our service to our current patron base?” for the entire semester made it go by quickly.

It’s also exciting when my task involves keeping aware of any new developments in information technology and then trying to find uses for them. This gives me the opportunity to exercise my creativity (however lacking it may be), and I can enthusiastically pursue new methods of carrying out tasks in the hopes of contributing something new and useful to society and to the profession. This was the impetus for my Twitter networking – searching for trail-blazers in library science and other professions and following their Tweets to see what they recommend. I’m looking forward to attending library conferences in the future and maybe running into some of these Tweeps, (and, of course, my LIS768 classmates)!

Published in: on December 16, 2009 at 15:11 Comments (0)

Post #9: Creating Heart in Community – Abstract and Description

Abstract: An examination of library mission statements reveals that many aim to be central figures in the advancement of their communities. To establish and maintain a central role, libraries should adjust to serve the spontaneous, increasingly diverse information needs of their patron bases. While populations expand and roads congest with traffic at an increasing rate, libraries and other organizations with similar missions must collaborate and, if possible, following in the footsteps of London’s Idea Stores, collocate.

Description: This paper argues in favor of libraries partnering with related organizations, positing that the partnerships should be in accordance with the library and partner organizations’ mission statements, and would help to increase patronage to all parties involved, while at the same time increasing the convenience for patrons. The paper hypothesizes that patrons will appreciate the convenience and efficiency of collocation that minimizes their time on the increasingly crowded road, especially in a more spontaneous, on-the-go culture.

Literature to support the the paper’s arguments and hypotheses includes Linda K. Wallace’s book Libraries, Mission, and Marketing, which discusses the strategies and thought that should go behind a library’s mission statement, including examples of library mission statements. To support the arguments that libraries must question traditional operations and be selective in partnering with organizations, it references business philosophy from Danny Meyer’s Setting the Table and Jim Collins’ Good to Great, respectively. Finally, it presents A Library and Lifelong Learning Development Strategy for Tower Hamlets as an example for how all libraries should pursue their strategy of being the heart of their communities.

Published in: on at 15:03 Comments (0)

Get the Right People on the Bus: Post #8

In Good to Great, Jim Collins derives from the successes of thirteen thriving businesses to deliver his ideas on how to attain greatness. He stresses “first who, then what”: that in collaboration, we need to first focus on partnering with those who have the same core values, before we decide together on what exactly it is we will be doing. We need to “get the right people on the bus,” he says (“Packard’s Law”). Like the workers of a business and their colleagues, libraries and partner organizations might be more likely to complement one another and achieve successful partnerships if they share similar core values.

One way to assess whether or not an organization would make a good partner is by first examining its mission statement. Mission statements should evidence whether or not organizations may work well together, as the mission should embody the organization’s core values. If the core values of a potential partner are similar enough to those of our own institution, it may be a good decision to work together. A fundamental shared focus serves as a strong starting point for organizations as they collaborate.

Organizations that may share common interests with libraries include coffee shops, fitness centers, media rental services, schools, movie theaters, recital halls, art galleries, museums. With the library as the centerpiece, collaboration and collocation with these organizations can foster a terrific environment for inspiring and delivering new ideas.

Collins, Jim. “Packard’s Law.” Video/Audio – First Who, Then What. Jim Collins. Web. 27 Nov 2009. <http://www.jimcollins.com/media_topics/first-who.html#audio=77>

Published in: on November 27, 2009 at 18:15 Comments (0)

Drew College Library Social Media Policy

Drew College Library, in its support of Drew College philosophy and objectives, provides comprehensive library and information services to meet the College’s curricular, research, cultural and recreational needs. The Library contributes significantly to the pursuit and application of knowledge through providing access to, delivering, and using quality information. This includes electronic information, reference, and instructional services.

Library staff should take note of the DCL Code of Conduct when using social media, and apply the Code to the electronic setting.

Following is further delineation of DCL Social Media Policy.

A. Be thoughtful about how you present yourself. When you use social media your actions, writing and content are not only a reflection of you but also the DCL brand. Consider your colleagues and clients when contributing content.

B. Common sense – use your best judgment. You are personally responsible for the content you post on Facebook, wikis or any other form of social media. Be aware that what you post will be public for a long time—protect your privacy.

C. Understand what constitutes “social media”: blogs (including Twitter),forums, wikis and social networks (i.e., Facebook, Myspace) and commenting therein.

6 Social Media Do’s– Be Polite, Be Conversational, Provide Value, Maintain Legitimacy, Be Non-Confrontational, Be Transparent

5 Social Media Don’ts– Share Secrets, Curse, Cite Without Approval, Bad Mouth, Forget Your Job

The Social Media Do’s Explained

  1. Be Polite– Use the same tone you would if you were doing a job interview. Listen and ask questions.

  2. Be Conversational– Be funny yet interesting. Support open dialogue and an exchange of ideas. Lively opinion and commentary are welcome.

  3. Provide ValueGive timely, useful information and perspective about Library services, resources, community outreach events and projects. Offer tips, tricks and how-to’s relevant to the specific topic being discussed.

  4. Maintain Legitimacy – Respect copyright, fair use and financial disclosure laws, as well as Creative Commons licensing. Check facts and link to sources. Review spelling and grammar before posting.

  5. Be Non-Confrontational Avoid online fights, present balanced views and be the first to respond to your own mistakes.

  6. Be Transparent – Be honest and truthful. Disclose that you work for the Library when discussing DCL-related matters. Make it clear that your views are yours alone and do not necessarily represent the views of the library. Don’t alter previous posts without indicating that you have done so.

The Social Media Don’ts Explained

  1. Don’t Share Secrets – Respect the institution’s confidential and proprietary information. If you aren’t sure you can disclose something, don’t do it. Ask permission to publish or report on conversations that are meant to be private or internal to DCL. Understand when the institution asks that topics not be discussed for confidentiality or legal compliance reasons.

  2. Don’t Curse Don’t use ethnic slurs, personal insults, obscenity, or engage in any conduct that would not be acceptable in DCL. Exercise care when dealing with topics that may be considered objectionable or inflammatory—such as politics and religion.

  3. Don’t cite without approval – Show proper consideration for others’ privacy. Reference clients, partners or suppliers only with their approval.

  4. Don’t Bad Mouth or Defame Be respectful to DCL and its employees, patrons, partners, and competitors.

  5. Don’t Forget Your Job – Social media can consume you. If it doesn’t help DCL, be smart! Ensure that your social media activity does not interfere with your work commitments.


If you don’t know how you should act or communicate within social media, ask a colleague.

Remember: people are paying attention. Your social media deeds will define your personal brand!

*Author’s note: Current university and college library social media policies (Western Kentucky University, St. Petersburg College) provided insight into what I must focus on when drafting a policy for my own fictitious college.  I made sure to include in my policy a statement of the library’s responsibility to its governing institution that it serves.  IBM’s lengthy policy helped reveal any areas I may have forgotten.  Sheehan’s Twitter style policy of “7 do’s and don’ts” helped me to trim and to organize my focus.

Works Cited

HighTechDad [Michael Sheehan]. “Crafting Your Company’s Social Media Policy.” HighTechDad Blog. HighTechDad Blog, 11 May, 2009. Web. 24 Nov. 2009.

“IBM Social Computing Guidelines.” ibm.com. IBM, nd. Web. 24 Nov. 2009.

Mairn, Chad. “Saint Petersburg College Library Blog Policy.” Saint Petersburg College Library. Saint Petersburg College, n.d. Web. 24 Nov. 2009.

Western Kentucky University Libraries Blog Policies, Guidelines and Procedures.” WKU Libraries Blog. Western Kentucky University, 14 Apr., 2009. Web. 24 Nov. 2009.

Published in: on November 24, 2009 at 12:26 Comments (0)

Post #7: Librarian Trading Card

Trading Card

Made at: bighugelabs.com.

Published in: on November 14, 2009 at 21:32 Comments (0)

Post #6 – Brief Lit. Rev. for final paper: Building the Heart of the Community

I think that too often libraries are located and structured inconveniently for patrons, increasingly so, as we grow accustomed to more prompt, instantaneous service tailored to our diverse needs. Thus, I’m researching the relationships among a library’s design, placement, and purpose. I hope to learn of alternative approaches to improve service and perhaps conjure new solutions.

~Drew

Literature regarding design:

Idea Store. “A Library and Lifelong Learning Development Strategy for Tower Hamlets.” ideastore.co.uk. 2002. Tower Hamlets Borough Council, 1 January 2002. Web. 7 Nov. 2009. <http://www.ideastore.co.uk/public/documents/PDF/A_Library_and_Lifelong_Learning_Development_Strategy_for_Tower_Hamlets.pdf>.

Miller, Rebecca K. “From Bodleian to Idea Stores: The Evolution of English Library Design.” Library Student Journal 3.1 (2008): 1-20. Library, Information Science & Technology Abstracts with Full Text. EBSCO. Web. 7 Nov. 2009.

Literature regarding placement:

Galluzzi, Anna. “New Public Libraries in Italy: Trends and Issues.” 52-59. 2009. Library, Information Science & Technology Abstracts with Full Text. EBSCO. Web. 7 Nov. 2009.

Literature regarding purpose:

Collins, James C. Good to Great: Why Some Companies Make the Leap – and Others Don’t. New York: HarperBusiness, 2001.

Meyer, Danny. Setting the Table: The Transforming Power of Hospiatality in Business. New York: HarperCollins, 2006.

Wallace, Linda K. Libraries, Mission, and Marketing: Library Mission Statements that Work. Chicago: American Library Association, 2004.

Published in: on November 7, 2009 at 20:17 Comments (0)

Context Book Report: PR 2.0

PR 2.0, by Dierdre Breakenridge


PR veteran Dierdre Breakenridge focuses on how to best present your institution to the media, as well as to consumers (or patrons) through use of Web 2.0 tools.  All public and private institutions (including libraries) must establish and maintain an official image to embody in their interactions with public and private individuals.  Web 2.0 tools offer new opportunities for visibility when reaching out to users old and new.   Thus, institutions would do well to learn and implement public relations skills and strategies using 2.0 technologies.


Breakenridge offers a few valuable insights throughout the book, including interviews with several experts and executives from different companies like Cision, Harris Interactive, Business Wire, and Reed Business Information, amongst others.  She gives suggestions on how to engage in PR via social networking communities, setting up an online newsroom, and usage of audio and video in news releases.  The later sections of the book feature case studies from companies that have successfully employed PR through the use of social software and technologies, and advice on how to plan for the future of PR 2.0.


Concluding each chapter are some bullet-lists of that respective chapter’s key points, which, due to Breakenridge’s wordiness, are quite helpful.  Those familiar with Web 2.0 technologies would best skip to the bullet-points.  The first several chapters involve mostly tired advice on adapting to technology.


Criticisms aside, Breakenridge drives home the importance of knowing the relevant journalists of your field. “Work hard to build relationships with journalists because the influence of the journalist’s pen (or keyboard) is extremely powerful,” p. 57.  If you choose to skim or read the book, be prepared for repetition, as several of the experts interviewed echo one another.


- Drew Smith

  • Breakenridge, Deirdre. PR 2.0: New Media, New Tools, New Audiences. Upper Saddle River, N.J.: FT Press, 2008.

Published in: on October 31, 2009 at 22:51 Comments (0)

LibraryThing, blog post#5

I had already signed up for Goodreads a few years back. In order to remember what books I have, I went there. 790 days since I’d last logged in, according to the opening page. I guess I got tired of updating my books status in the face of some of my friends who go through several a week. I downloaded the Goodreads .csv file and uploaded it to LibraryThing, to synchronize its listings. It placed the books into a lookup queue, where I presume LibraryThing will browse Amazon.com and Library of Congress’ collection databases, match the ISBN and then post the book info on my LibraryThing profile. There are 775 listings queued ahead of me, and it estimates at worst 2 hours and 13 minutes until mine get uploaded.

Before I thought about synchronization, I uploaded the names of 15 books that I own. I then went to the “recommendations” section and browsed. All of Vonnegut’s books were listed amongst the recommendations, as were a couple books that I checked off as owning. Upon viewing my member profile, I noticed the “Members with your books” section on the right. By the member’s screenname/handle was the number of books that the both of us own, followed by the number of total books in that member’s collection. I chose to use Feodor Dostoevsky’s portrait as my avatar.

I also synchronized my membership with Twitter. If I want to update my LibraryThing from Twitter, I must Tweet “D LThing [ISBN or Title] #tag1, #tag2, etc.” or “D LThing [ISBN or Title] #collection1, #collection2, etc.” (without the brackets). I might have to look back at the instructions the first few times, but I could get the hang of it after a bit. Librarians Who LibraryThing now has 6,811 members, a huge lead over Science Fiction Fans, who boast 3,514 members.

Lesson learned: competitors are aware of the importance of synchronization, thus providing synchronization means for new users or users who wish to take their data elsewhere.

http://www.librarything.com/profile/Morning_Drew

Published in: on October 18, 2009 at 16:06 Comments (0)

768BlogPost#4 “Building the Heart of the Community”: Paper topic idea

I’m curious about the library as a place, how it relates to library location placement and library architecture.  I’ve been thinking about this since viewing the slide in our first class, the one with the library that also had a fitness center and coffee shop built onto its physical structure.  I would analyze and critique literature on the purpose of the library, identify alternatives to traditional library location placement that may help the library to better fit with the conclusions from my criticisms of library purpose, and, ponder library architecture possibilities that would complement its placement and help it to embody the library’s mission of reaching out to patron needs.

I could start by examining library mission statements, ALA mission statements and articles on the evolving purposes of the library and how it could change in order to maintain relevance and expand its presence in the community.  I then would look into literature on libraries placed in locations different from the traditional and the reasons behind the selected location, as well as collocation with other institutions and/or businesses.  Also, I would read up on innovative library architectures and philosophy behind architecture.
I’m intrigued by the idea of defining the library as the structural heart of a community center of personal enlightenment and advancement, rather than having it be a physically separate entity.  I hope for this paper to give me some insight on the difficulties faced in attempting to implement such an idea.  Of course, I also hope that it sheds light on the possibilities of reinventing the library.
~Drew
Published in: on October 13, 2009 at 12:03 Comments (1)

On my first experience in a Virtual Community, Blog post #3

My first experience in virtual communities was a chat room CoP, I guess similar to Usenet, that listed all participants, some who’d chatted together before, as evidenced by their postings.  I was with a couple of friends on the same computer, in 1996. I think we visited a general, non “passion-based” community of interest. It’s likely that the other users were new or relatively new to chatting, too, but some were evidently return visitors, based on the way they were greeted (e.g., “Welcome back”). I suppose our community of interest was the idea of a chat room itself, since there was no contextual label for the room.

My friends and I were “linking” commentators, curious to see what chat rooms were like and immediately making postings to the discussion. It was exactly as the chat room slide in Michael’s Virtual Communities presentation. Participants would post their sentences, and sometimes several would post at the same time.  There might be 5 different sentences posted by 5 different participants who are responding to different participants’ previous postings.

Nobody posted any photos and I don’t know if the room provided such an option.  Also, nobody chimed in via microphone and I don’t recall if there was an option for that, either.  There was no option to contact a single poster and privately chat, it was all in the open forum, auditorium style, so if you did try directing a question to a single poster, others could interrupt or they’d have to wait. I don’t recall if the chat room posted which of the participants was the moderator.

I do remember us getting a message from the moderator warning on interrupting and on the content of our posts, and if we interrupted with a smartass comment again, we’d get “the boot”. I guess this was my first direct experience of hostile interactive behavior, too, and it was as the instigator. I don’t think it qualifies as flaming; our actions were more along the lines of cyber-sabatoge, and “cyber-rape” sounds too harsh when taking into account what we were actually doing.


~Drew

Published in: on October 7, 2009 at 20:49 Comments (0)