Drew College Library, in its support of Drew College philosophy and objectives, provides comprehensive library and information services to meet the College’s curricular, research, cultural and recreational needs. The Library contributes significantly to the pursuit and application of knowledge through providing access to, delivering, and using quality information. This includes electronic information, reference, and instructional services.
Library staff should take note of the DCL Code of Conduct when using social media, and apply the Code to the electronic setting.
Following is further delineation of DCL Social Media Policy.
A. Be thoughtful about how you present yourself. When you use social media your actions, writing and content are not only a reflection of you but also the DCL brand. Consider your colleagues and clients when contributing content.
B. Common sense – use your best judgment. You are personally responsible for the content you post on Facebook, wikis or any other form of social media. Be aware that what you post will be public for a long time—protect your privacy.
C. Understand what constitutes “social media”: blogs (including Twitter),forums, wikis and social networks (i.e., Facebook, Myspace) and commenting therein.
6 Social Media Do’s– Be Polite, Be Conversational, Provide Value, Maintain Legitimacy, Be Non-Confrontational, Be Transparent
5 Social Media Don’ts– Share Secrets, Curse, Cite Without Approval, Bad Mouth, Forget Your Job
The Social Media Do’s Explained
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Be Polite– Use the same tone you would if you were doing a job interview. Listen and ask questions.
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Be Conversational– Be funny yet interesting. Support open dialogue and an exchange of ideas. Lively opinion and commentary are welcome.
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Provide Value– Give timely, useful information and perspective about Library services, resources, community outreach events and projects. Offer tips, tricks and how-to’s relevant to the specific topic being discussed.
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Maintain Legitimacy – Respect copyright, fair use and financial disclosure laws, as well as Creative Commons licensing. Check facts and link to sources. Review spelling and grammar before posting.
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Be Non-Confrontational – Avoid online fights, present balanced views and be the first to respond to your own mistakes.
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Be Transparent – Be honest and truthful. Disclose that you work for the Library when discussing DCL-related matters. Make it clear that your views are yours alone and do not necessarily represent the views of the library. Don’t alter previous posts without indicating that you have done so.
The Social Media Don’ts Explained
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Don’t Share Secrets – Respect the institution’s confidential and proprietary information. If you aren’t sure you can disclose something, don’t do it. Ask permission to publish or report on conversations that are meant to be private or internal to DCL. Understand when the institution asks that topics not be discussed for confidentiality or legal compliance reasons.
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Don’t Curse – Don’t use ethnic slurs, personal insults, obscenity, or engage in any conduct that would not be acceptable in DCL. Exercise care when dealing with topics that may be considered objectionable or inflammatory—such as politics and religion.
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Don’t cite without approval – Show proper consideration for others’ privacy. Reference clients, partners or suppliers only with their approval.
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Don’t Bad Mouth or Defame – Be respectful to DCL and its employees, patrons, partners, and competitors.
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Don’t Forget Your Job – Social media can consume you. If it doesn’t help DCL, be smart! Ensure that your social media activity does not interfere with your work commitments.
If you don’t know how you should act or communicate within social media, ask a colleague.
Remember: people are paying attention. Your social media deeds will define your personal brand!
*Author’s note: Current university and college library social media policies (Western Kentucky University, St. Petersburg College) provided insight into what I must focus on when drafting a policy for my own fictitious college. I made sure to include in my policy a statement of the library’s responsibility to its governing institution that it serves. IBM’s lengthy policy helped reveal any areas I may have forgotten. Sheehan’s Twitter style policy of “7 do’s and don’ts” helped me to trim and to organize my focus.
Works Cited
HighTechDad [Michael Sheehan]. “Crafting Your Company’s Social Media Policy.” HighTechDad Blog. HighTechDad Blog, 11 May, 2009. Web. 24 Nov. 2009.
“IBM Social Computing Guidelines.” ibm.com. IBM, nd. Web. 24 Nov. 2009.
Mairn, Chad. “Saint Petersburg College Library Blog Policy.” Saint Petersburg College Library. Saint Petersburg College, n.d. Web. 24 Nov. 2009.
“Western Kentucky University Libraries Blog Policies, Guidelines and Procedures.” WKU Libraries Blog. Western Kentucky University, 14 Apr., 2009. Web. 24 Nov. 2009.